Tzairi Santos-Garcia
Head of Digital Strategy & Communication, OUTHERE MUSIC
Biography
Tzairí Santos García entreprend en 2003 une licence en histoire à l’UNAM (Universidad Nacional Autónoma de México). C’est dans ce cadre universitaire qu’elle prend part au projet MUSICAT, groupe de recherche travaillant sur les archives musicales de la cathédrale de la ville de Mexico.
En 2005, Tzairí Santos entame des études de violon (instrument qu’elle pratique depuis l’âge de six ans) dans la classe d’Endre Kleve au Conservatoire Royal de Musique de Bruxelles, dont elle sortira diplômée en 2011. Son bagage musical s’enrichit entre 2011 et 2013 d’un Master en gestion culturelle à l’Université Libre de Bruxelles qui se conclura par un mémoire sous la direction de Roland Van der Hoeven (Inspecteur de la Communauté Wallonie-Bruxelles) intitulé « Quand la culture traverse les frontières de l’Europe: Analyse du programme «Culture 2007-2013» de l’Union européenne à travers sa modalité de coopération culturelle avec des pays tiers ».
De 2013 à 2014, elle occupe le poste d’assistante du Deputy Director à Bozar Music. Cette expérience professionnelle lui permet d’aborder la production de concerts et de projets transversaux, ainsi que la programmation de cycles de musique baroque. Elle participe également à la production du Bozar Electronic Arts Festival. L’année suivante, elle intègre la maison de disque Outhere, au sein de laquelle elle occupe, depuis 2016, le rôle de responsable du développement digital et de la communication web. Tzairí Santos approfondit actuellement ces domaines à travers un Executive Master in Digital Marketing and Communication à la Solvay Brussels School Economics & Management.
Events

Une semaine d'échanges et de dialogues entre des lauréats du Concours de Genève et des professionnels du monde de la musique et de la scène, entre cas pratiques, exemples personnalisés et ouverture sur les aspects "indirectement artistiques" de la vie du jeune musicien.
This year’s Prizewinners’ Workshop 2020 was supposed to be held during the first week of May and bring together half a dozen recent prizewinners of the Geneva Competition (2019) along with a few students from the HEM, who are completing a Masters in specialized music performance as soloist. Due to the sanitary crisis caused by the Covid-19, this workshop could unfortunately not take place in person, despite it having been postponed to the month of September. The Geneva Competition therefore decided to innovate by offering a Prizewinners’ e-Workshop, which will be held online during more than a month.
The content of this e-Workshop has been adapted to fit the present circumstances and conditions of implementation, whilst maintaining its initial objectives and values. Privileging a method of personal coaching, it will focus on two main themes: career management and digital & audio-visual training.
This alternative experience will take place over a period of more than a month and will include personal evaluations, collective broadcasts, one-on-one interviews and times of independent work. During the last day of the Workshop, participants will be given the opportunity to meet up (hopeful in person) to share their experience with others and present their work. This final meeting will be a great way to reinforce the collective nature of the project, whereas the eWorkshop will be essentially run at a distance.
Participants in the eWorkshop will be given the mission of completing two distinct and complementary personal projects: the first one on the theme of career management and the second one resulting in the production of a short video. By addressing issues that are crucial to the development of a young musicians’ career, these projects follow the objectives fixed by the Geneva Competition’s Prizewinners Workshop since its creation in 2017.
The e-Workshop is managed by the Geneva Competition and its line producer ProMusica Concert Agency. Both of these entities provide recognized professional competences to participants (artistic management, financial management, production, communication, public relations, etc.), as well as an experience of several years in event organization.
The permanent team will be reinforced by specialists in multimedia, as well as a journalist- presenter and a technical manager. These personalities will form the reference team in charge of organizing and animating the eWorkshop.
This 4th edition of the Prizewinners workshop of the Concours Genève is supported by the Art Mentor Foundation (Luzern, Switzerland).